Ray Kroc: Flipping Burgers to Fortune With McDonald's
Patrick OnweRay Kroc and the McDonald Brothers: a Story worth Telling
With over 39000 restaurants worldwide, serving more than 69 million customers daily, McDonald's remains unparalleled in the global fast food industry. It has been said that one out of every eight Americans has served in a McDonald's.
The McDonald's phenomenon is largely attributable to three main initial product lines: hamburgers, French fries, and milkshakes.
But behind McDonald's meteoric rise are the ingenious McDonald's brothers, Richard and Maurice McDonald's, who had very humble beginnings, but eventually invented the fast food business.
But when Ray Kroc walked into the first McDonald's store, the path of destinies crossed and the magic began, as McDonald's, also known as the "Golden Arches," took an unimaginable twist.
These three men had similar but uncommon stories. They were children of immigrants to America, they had humble backgrounds, they met two world wars, and they faced The Great Depression; but, above all, they all swore to be millionaires, and they succeeded
This book is a journey through struggle, challenges, determination, creativity, and business insights, as the McDonald's brothers and Ray Kroc revolutionalized the food industry, starting a multimillion-dollar business empire. And all they did was flip hamburgers.
McDonald’s is more than just a fast-food chain. It is a cultural icon, a global phenomenon, and a billion-dollar business. But how did it all start? This book tells the remarkable story of Richard and Maurice McDonald, the brothers who invented the fast-food concept, and Ray Kroc, the salesman who turned their small burger stand into a worldwide empire.